Digital Marketing Dataset Generator

Generate Realistic Marketing Campaign & Web Analytics Data in Seconds.

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The Ultimate Digital Marketing Dataset Generator

Every digital marketer knows the challenge: proving the value of your campaigns requires a complete picture. But getting realistic data that connects website traffic, PPC performance, and social media engagement all in one place is nearly impossible for practice.

That’s why we built the PNRao Digital Marketing Data Generator.

This powerful tool creates a complete, enterprise-grade marketing analytics dataset with a single click. Whether you’re an analyst practicing how to calculate ROI on ad spend, a student learning about web analytics, or a marketing manager building a business case for a new campaign, this generator provides the data you need. Stop working with isolated metrics and start analyzing the full customer journey with a dataset that connects every touchpoint.

Why This Dataset is a Powerful Learning Tool

Learning marketing analytics with abstract numbers can be challenging. This generator provides a realistic context that makes complex concepts easier to grasp.

  • Builds a Narrative: You can step into the role of a Digital Marketing Analyst for the PNRao Company. Your task could be to identify which traffic source drives the most conversions, analyze the engagement of a social media campaign, or report on keyword ranking improvements. This narrative-driven practice helps solidify your understanding.
  • Makes Concepts Concrete: When you see a PPC Campaigns table linked to PPC Performance and Website Sessions, abstract concepts become tangible. This makes metrics like Cost Per Click (CPC), Conversion Rate, and Return on Ad Spend (ROAS) easier to understand because you can see how they are built from the ground up.
  • Encourages Realistic Analysis: The rich context inspires more creative and insightful analysis. You might build a dynamic marketing funnel dashboard in Power BI or create a report in Excel to forecast website traffic for the next quarter. This allows you to practice not just the technical skills, but also the art of data storytelling.

Designed for Real-World Marketing Analysis

This dataset isn’t just a random collection of tables. It has been carefully crafted to mirror the data structures you will find in actual marketing analytics platforms, making it the perfect tool to develop practical, job-ready skills.

  • Reflects Core Marketing Operations: Every modern marketing department deals with website traffic, paid advertising, social media, and email campaigns. The tables in this generator represent the core of what you will encounter professionally. By understanding how these tables relate to each other, you are learning the fundamental blueprint of marketing data.
  • Focus on a High-Demand Skillset: Digital marketing analytics is a critical function in every business. The skills you build here—calculating conversion rates, analyzing channel performance, and measuring campaign ROI—are directly transferable to the tasks and challenges you will face in a real data analytics or marketing job.
  • Covers a Wide Range of Concepts: The structure of this data is intentionally designed to be a comprehensive playground for learning. With this single resource, you can practice:
    • Excel/Sheets Functions: Use VLOOKUP or XLOOKUP to connect campaign data with performance metrics, SUMIFS and COUNTIFS to create summary reports, and PivotTables to analyze traffic by source and device.
    • Time-Series Analysis: Analyze website sessions or follower growth over time to practice forecasting.
    • Data Cleaning: Use the “messy data” option to practice cleaning and validating campaign data and web logs.
    • Advanced Analysis: The interconnected tables are perfect for practicing relationship-building in Power BI or writing SQL JOIN queries to combine data from multiple sources for a complete analysis.

In short, learning with this dataset ensures you are not just practicing abstract concepts, but preparing yourself with the practical knowledge and experience valued by employers.

Tables Overview

The generator produces a wide array of datasets across different digital marketing functions. Each dataset has a unique structure, as detailed below.

Website Analytics

Table Name Description Columns
Website Sessions The main fact table for all website visits. SessionID, VisitDate, TrafficSource, Device, PagesViewed, SessionDuration_sec
Page Views A log of each individual page viewed within a session. ViewID, SessionID, PageURL
Goal Conversions A log of all successful goal completions (e.g., purchases). ConversionID, SessionID, ConversionGoal, ConversionDate

Paid Advertising

Table Name Description Columns
PPC Campaigns A master list of all paid advertising campaigns. CampaignID, CampaignName, Network, Objective, Status
PPC Ad Groups A list of ad groups within each campaign. AdGroupID, CampaignID, AdGroupName
PPC Keywords A list of keywords targeted in each ad group. KeywordID, AdGroupID, KeywordText, MatchType
PPC Daily Performance Daily performance metrics for each keyword. PerfID, KeywordID, Date, Impressions, Clicks, Cost

Social Media Marketing

Table Name Description Columns
Social Media Posts A log of all posts made on social media platforms. PostID, Platform, PostDate, Likes, Shares, Comments
Follower Growth A monthly snapshot of follower counts by platform. RecordID, Date, Platform, Followers

Email Marketing

Table Name Description Columns
Email Campaigns Performance metrics for each email campaign sent. EmailCampaignID, CampaignName, SendDate, Audience, Sent, OpenRate, ClickRate
Email Subscribers A master list of all email subscribers. SubscriberID, Email, SubscribeDate

Content & SEO

Table Name Description Columns
Blog Posts A master list of all published blog articles. PostID, Title, Category, PublishDate
SEO Keyword Rankings A snapshot of search engine rankings for target keywords. RankID, Keyword, Date, Position

How to Use This App

  1. Select a Table to Preview: Use the “Select Table to Preview” dropdown menu to choose the type of data you want to inspect.
  2. Specify the Number of Visitors: Enter the desired number of website visitors. This is the main driver; a higher number will generate more related records in all other tables.
  3. Configure Advanced Options (Optional): Click on Advanced Options to expand the menu.
    • Date Range: Select a Start Date and End Date to constrain the generated data to a specific time period.
    • Data Quality: Choose the quality of your dataset (Clean, Slightly Messy, or Very Messy).
  4. Generate the Data: Click the “Generate All Datasets” button. The application will process your request and display a preview of your selected table.
  5. Download Your Data:
    • Preview: To quickly download just the data shown in the preview table, click “Download Preview (CSV)” or “Download Preview (Excel)”.
    • All Related Tables: Click “Download All Tables (Excel)” to download a single Excel file with every table on a separate, clearly named sheet. This is the best option for relational analysis.

How to Use This Data

  • For Data Analysts & BI Professionals:
    • Marketing Dashboards: Use the Website Sessions, PPC Performance, and Conversions tables to build an executive-level dashboard in Tableau or Power BI.
    • Funnel Analysis: Analyze the customer journey from ad click to website conversion to understand drop-off points.
    • Practice SQL: Load the tables into a database and practice writing complex JOIN queries to link campaign costs to website conversions and calculate ROI.
  • For Students & Educators:
    • Create realistic case studies for marketing, business analytics, and digital media courses.
    • Use the data as a foundation for assignments on calculating key marketing metrics like Click-Through Rate (CTR), Conversion Rate, and Cost Per Acquisition (CPA).

Feedback & Suggestions

This tool is built for you. If you have an idea for a new marketing table or an improvement, please leave your feedback in the comments section below.